The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Truth Is Worth It
Agency: Droga5 / New York + Furlined / Los Angeles
Client: The New York Times Category: Online Films & Video / Varying Length Campaign
Welcome Home
Agency: MJZ / Los Angeles + TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles
Client: Apple Category: Online Films & Video / Long Form - Single
The Boy & The Piano
Agency: John Lewis & Partners / London + adam&eveDDB / London + Academy Films / London + MPC / London
Client: John Lewis & Partners Category: Online Films & Video / Long Form - Single
The Truth Is Worth It: Perseverance
Agency: Droga5 / New York + Furlined / Los Angeles
Client: The New York Times Category: Online Films & Video / Long Form - Single
The Truth Is Worth It: Resolve
Agency: Droga5 / New York + Furlined / Los Angeles
Client: The New York Times Category: Online Films & Video / Long Form - Single
The Truth Is Worth It: Fearlessness
Agency: Droga5 / New York + Furlined / Los Angeles
Client: The New York Times Category: Online Films & Video / Long Form - Single
The Truth Is Worth It
Agency: Droga5 / New York + Furlined / Los Angeles
Client: The New York Times Category: Online Films & Video / Varying Length Campaign
THE DEALS
Agency: Buzzman / 75010, Paris
Client: BURGER KING FRANCE Category: Online Films & Video / Short Form - Campaign
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client: Aeroméxico Category: Online Films & Video / Long Form - Single
Viva La Vulva
Agency: AMV BBDO / London
Client: Essity Category: Online Films & Video / Long Form - Single
The Endless Ad
Agency: Wieden+Kennedy / São Paulo
Client: Old Spice Category: Online Films & Video / Long Form - Single
We are all equal. And no one is more equal than anyone else.
Agency: thjnk Zürich AG / Zurich
Client: Pro Infirmis Category: Online Films & Video / Long Form - Single
The Like New Campaign
Agency: Goodby Silverstein & Partners / San Francisco + BMW of North America / Woodcliff + Elevel / San Francisco + Moving Picture Company / Los Angeles
Client: BMW of North America Category: Online Films & Video / Short Form - Campaign
No B.S.
Agency: Wieden+Kennedy / Portland + Joint Editorial / Portland + Anonymous Content / Culver City
Client: RXBAR Category: Online Films & Video / Short Form - Campaign
Bohemian Rhapsody
Agency: John Lewis & Partners + Waitrose & Partners / London + adam&eveDDB / London + Blink / London + Moving Picture Company / London
Client: John Lewis & Partners / Waitrose & Partners Category: Online Films & Video / Long Form - Single
FRIENDSHIT
Agency: GREYnJ UNITED / Bangkok
Client: KASIKORNBANK PUBLIC COMPANY LIMITED Category: Online Films & Video / Long Form - Single
Return to Chapman's Peak
Agency: Net#work BBDO / Johannesburg
Client: Mercedes-Benz Category: Online Films & Video / Long Form - Single
BLINK TEST
Agency: J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM
Client: Jimmy Nelson Foundation Category: Online Films & Video / Varying Length Campaign
Dundee: The Son of a Legend Returns Home
Agency: Droga5 / New York
Client: Tourism Australia Category: Online Films & Video / Varying Length Campaign
Because of Her
Agency: David&Goliath / El Segundo
Client: HBO Category: Online Films & Video / Short Form - Campaign
Find Better, Faster
Agency: Arnold Worldwide / Boston
Client: Monster.com Category: Online Films & Video / Short Form - Campaign
Memory
Agency: Apple / Cupertino + Rattling Stick / Los Angeles + The Mill / Los Angeles
Client: Apple Category: Online Films & Video / Long Form - Single
Homework
Agency: Apple / Cupertino + Smuggler / Los Angeles + Rock Paper Scissors / Los Angeles
Client: Apple Category: Online Films & Video / Long Form - Single
A Little Company
Agency: Apple / Cupertino + Furlined / Los Angeles
Client: Apple Category: Online Films & Video / Long Form - Single
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King Category: Online Films & Video / Long Form - Single
Merry Stress Free Christmas
Agency: King / Stockholm + Indio / Stockholm + Always Frank / Stockholm + Music Super Circus / Stockholm
Client: Clas Ohlson Category: Online Films & Video / Long Form - Single
Diesel Ha(u)te Couture
Agency: Publicis Italy / Milan + Stink / London + The Mill New York / London + Sizzer / Amsterdam
Client: Diesel Category: Online Films & Video / Long Form - Single
Get Ready
Agency: Dollar Shave Club / Los Angeles + MJZ / Los Angeles + Final Cut / Los Angeles + The Mill / Los Angeles
Client: Dollar Shave Club Category: Online Films & Video / Long Form - Single
CappuChinos
Agency: BBDO / New York + OPositive
Client: Dunkin' Category: Online Films & Video / Long Form - Single
First Christmas
Agency: Jung von Matt/Donau / Vienna + Passion Animation Studios / London + Mcasso / London + UNIT / London
Client: Erste Group Bank AG Category: Online Films & Video / Long Form - Single
Endless Stories
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Online Films & Video / Long Form - Single
We Believe
Agency: GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York
Client: Gillette (P&G) Category: Online Films & Video / Long Form - Single
Google Year in Search 2018
Agency: Google Brand Studio / San Francisco
Client: Google Category: Online Films & Video / Long Form - Single
The Seven Worlds
Agency: DDB / Paris + RSA Films / London + 75 / Paris + MPC / London
Client: Hennessy Category: Online Films & Video / Long Form - Single
Medically Speaking | IGNITE
Agency: PRETTYBIRD / Culver City + Ignite / Oakland
Client: Ignite Category: Online Films & Video / Long Form - Single
Me We
Agency: ACNE / Stockholm + IKEA Creative Hub / Malmö
Client: IKEA Category: Online Films & Video / Long Form - Single
Potato Pay
Agency: Droga5 / New York
Client: Kraft Heinz Ore-Ida Category: Online Films & Video / Long Form - Single
Use Your Vote
Agency: FCB West / San Francisco
Client: Levi Strauss & Co Category: Online Films & Video / Long Form - Single
The Most Vicious Cycle
Agency: McCann / New York + March for our Lives / Parkland
Client: March for our Lives Category: Online Films & Video / Long Form - Single
Apology
Agency: BBDO / New York + BBDO Studios / New York
Client: Mars Chocolate North America - Snickers Category: Online Films & Video / Long Form - Single
Martin's Regret
Agency: Energy BBDO / Chicago
Client: Mars Inc. Category: Online Films & Video / Long Form - Single
The Worst Song in the World
Agency: ROSAPARK / PARIS
Client: Monoprix Category: Online Films & Video / Long Form - Single
Never Ask: Synchronised Swimmer
Agency: Wieden+Kennedy / Amsterdam
Client: Nike Russia Category: Online Films & Video / Long Form - Single
Bodybuilder
Agency: Ogilvy & Mather / Singapore + Stink Films / Shanghai + Chimney / Singapore + Fuse Adventures in Audio / Singapore
Client: Ogilvy & Mather Singapore Category: Online Films & Video / Long Form - Single
KEEP CHRISTMAS WONDERFUL
Agency: Publicis Conseil / Paris + Iconoclast / Paris + Mathematic / Paris + Prodigious / Paris
Client: ORANGE Category: Online Films & Video / Long Form - Single
Christmas doesn´t need much. Only Love.
Agency: SERVICEPLAN GERMANY / Munich
Client: PENNY Category: Online Films & Video / Long Form - Single
Chase
Agency: Spotify In-House / New York + UM Worldwide / New York
Client: Spotify Category: Online Films & Video / Long Form - Single
End Family Fire
Agency: The Brady Center to Prevent Gun Violence / Washington, D.C. + Ad Council / New York + Droga5 / New York
Client: The Brady Campaign to Prevent Gun Violence Category: Online Films & Video / Long Form - Single
The Baptism
Agency: DDB / Paris + Henry / Paris + SCHMOOZE / BALLAD / Paris + MIKROS MPC / Paris
Client: Ubisoft Category: Online Films & Video / Long Form - Single